Funnels can be made complex … truly complicated, so complicated that most people give up prior to they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Lynda Courses Selling Online
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Lynda Courses Selling Online
Well, it definitely caught on because Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Lynda Courses Selling Online
A typical method to do this is what’s called the “AIDA” model:
Lynda Courses Selling Online
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their pain or achieve their preferred condition
Action: give them the opportunity to buy
Most sales funnels extend these actions across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … But ensure you sign up, because I have big plans for funnel builders in the works soon!Lynda Courses Selling Online
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Lynda Courses Selling Online
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best mental weapon we have to encourage people.
There is so much info out there that it is incredibly difficult to understand which to trust.Lynda Courses Selling Online
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it means they’re almost ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Lynda Courses Selling Online
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for guarantees:
30+ day cash back 110% refund guarantee.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need really to request for their money and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!