Funnels can be made complex … actually complicated, so complicated that the majority of people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Low-cost Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Low-cost Shopping Cart Software
Well, it definitely caught on since Samcart has the ability to charge extremely high rates for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Low-cost Shopping Cart Software
A typical method to do this is what’s called the “AIDA” design:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make sure you register, due to the fact that I have big prepare for funnel home builders in the works quickly!Low-cost Shopping Cart Software
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Low-cost Shopping Cart Software
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best psychological weapon we have to encourage people.
There is so much information out there that it is extremely hard to know which to trust.Low-cost Shopping Cart Software
Social proof provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re practically all set to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is all about.Low-cost Shopping Cart Software
Reviews have revealed that your product has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for service warranties:
30+ day money back 110% money back warranty.
Your customer wishes to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!