Funnels can be complicated … really complicated, so complicated that most people give up before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Looking For Ecommerce For WordPress Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool idea, right?Looking For Ecommerce For WordPress Sell Online Courses
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Looking For Ecommerce For WordPress Sell Online Courses
A typical way to do this is what’s called the “AIDA” design:
Looking For Ecommerce For WordPress Sell Online Courses
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps across numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you sign up, because I have huge plans for funnel home builders in the works quickly!Looking For Ecommerce For WordPress Sell Online Courses
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Looking For Ecommerce For WordPress Sell Online Courses
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we have to convince individuals.
There is so much details out there that it is exceptionally difficult to understand which to trust.Looking For Ecommerce For WordPress Sell Online Courses
Social proof offers us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product assurance is everything about.Looking For Ecommerce For WordPress Sell Online Courses
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are several successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your client wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so essential.
You need really to request for their money and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing finest practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!