Funnels can be complicated … actually complicated, so complicated that many people quit prior to they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Load Samcart In Iframe
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Load Samcart In Iframe
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Load Samcart In Iframe
A common method to do this is what’s referred to as the “AIDA” model:
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In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its ability to eliminate their pain or accomplish their desired condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps across several pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (in addition to a link to download the whole funnel!).
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This easy (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the rest of the page.
Some suggestions:
Never ever lie … seriously – there are enough lousy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Load Samcart In Iframe
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we need to convince people.
There is a lot information out there that it is exceptionally difficult to understand which to trust.Load Samcart In Iframe
Social proof gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.Load Samcart In Iframe
Testimonials have shown that your item has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item warranty.
There are numerous successful formats for service warranties:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!
