Funnels can be made complex … truly made complex, so complex that many people quit before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Lms Sell Online Courses
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Lms Sell Online Courses
Well, it absolutely caught on due to the fact that Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Lms Sell Online Courses
A common method to do this is what’s known as the “AIDA” model:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their pain or attain their preferred condition
Action: provide the chance to buy
Many sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … However make certain you sign up, since I have big prepare for funnel home builders in the works soon!Lms Sell Online Courses
This simple (but effective) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Lms Sell Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the best mental weapon we have to convince individuals.
There is a lot info out there that it is incredibly difficult to understand which to trust.Lms Sell Online Courses
Social proof offers us an easy escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re almost all set to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Lms Sell Online Courses
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item assurance.
There are numerous effective formats for warranties:
30+ day money back 110% refund assurance.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You require really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!