Funnels can be complicated … really complicated, so complex that the majority of people give up prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Let’s Build A Predictable Selling System Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Let’s Build A Predictable Selling System Online Course
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Let’s Build A Predictable Selling System Online Course
A common way to do this is what’s referred to as the “AIDA” model:
Let’s Build A Predictable Selling System Online Course
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its ability to eliminate their pain or attain their preferred condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … But make sure you sign up, because I have huge prepare for funnel contractors in the works quickly!Let’s Build A Predictable Selling System Online Course
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Let’s Build A Predictable Selling System Online Course
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the very best psychological weapon we need to persuade individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.Let’s Build A Predictable Selling System Online Course
Social evidence provides us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost prepared to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Let’s Build A Predictable Selling System Online Course
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require actually to request for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!