Funnels can be complicated … really made complex, so complex that many people quit prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Le-vel Thrive Shopping Cart Software
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Le-vel Thrive Shopping Cart Software
Well, it definitely caught on because Samcart has the ability to charge very high costs for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Le-vel Thrive Shopping Cart Software
A common way to do this is what’s referred to as the “AIDA” design:
Le-vel Thrive Shopping Cart Software
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to remove their pain or achieve their desired condition
Action: give them the chance to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However ensure you register, since I have huge plans for funnel contractors in the works quickly!Le-vel Thrive Shopping Cart Software
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there currently.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Le-vel Thrive Shopping Cart Software
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the very best psychological weapon we have to persuade people.
There is so much details out there that it is extremely difficult to know which to trust.Le-vel Thrive Shopping Cart Software
Social proof gives us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re practically prepared to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product warranty is all about.Le-vel Thrive Shopping Cart Software
Testimonials have shown that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% money back guarantee.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is simple, however so important.
You need actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!