Funnels can be made complex … really complicated, so complicated that many people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Kohls Shopping Cart Software
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Kohls Shopping Cart Software
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Kohls Shopping Cart Software
A typical way to do this is what’s called the “AIDA” design:
Kohls Shopping Cart Software
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to remove their pain or attain their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make sure you register, due to the fact that I have huge plans for funnel builders in the works quickly!Kohls Shopping Cart Software
This easy (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Kohls Shopping Cart Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we have to convince people.
There is a lot details out there that it is extremely hard to know which to trust.Kohls Shopping Cart Software
Social evidence gives us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re practically ready to buy. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.Kohls Shopping Cart Software
Reviews have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so crucial.
You need really to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!