Funnels can be complicated … truly complicated, so complex that most people quit before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Kartra Samcart Or Clickfunnels Which Is Better
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Kartra Samcart Or Clickfunnels Which Is Better
Well, it definitely caught on because Samcart is able to charge very high prices for this guarantee:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Kartra Samcart Or Clickfunnels Which Is Better
A common way to do this is what’s known as the “AIDA” design:
Kartra Samcart Or Clickfunnels Which Is Better
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your product and its capability to remove their pain or accomplish their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But make sure you register, due to the fact that I have huge plans for funnel builders in the works quickly!Kartra Samcart Or Clickfunnels Which Is Better
This simple (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Kartra Samcart Or Clickfunnels Which Is Better
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we need to encourage individuals.
There is so much information out there that it is extremely challenging to understand which to trust.Kartra Samcart Or Clickfunnels Which Is Better
Social proof gives us an easy escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re almost ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.Kartra Samcart Or Clickfunnels Which Is Better
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day money back 110% refund assurance.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require actually to request their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of present finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!