Funnels can be complicated … actually made complex, so complex that most people give up before they release their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Kartra Samcart Or Clickfunnels Features
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?Kartra Samcart Or Clickfunnels Features
Well, it certainly caught on because Samcart has the ability to charge exceptionally high costs for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Kartra Samcart Or Clickfunnels Features
A common way to do this is what’s called the “AIDA” model:
Kartra Samcart Or Clickfunnels Features
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or achieve their desired condition
Action: provide the chance to buy
The majority of sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But make certain you sign up, since I have big prepare for funnel contractors in the works soon!Kartra Samcart Or Clickfunnels Features
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Kartra Samcart Or Clickfunnels Features
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be real. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best mental weapon we need to convince people.
There is so much information out there that it is exceptionally tough to know which to trust.Kartra Samcart Or Clickfunnels Features
Social evidence provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Kartra Samcart Or Clickfunnels Features
Reviews have actually shown that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your client wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need really to request their money and take it!
Here’s where your checkout type comes in.
The primary goal of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!