Funnels can be complicated … actually complicated, so complicated that most people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Kartra Clickfunnels Or Samcart Specs
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Kartra Clickfunnels Or Samcart Specs
Well, it absolutely caught on because Samcart has the ability to charge extremely high prices for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Kartra Clickfunnels Or Samcart Specs
A typical method to do this is what’s known as the “AIDA” design:
Kartra Clickfunnels Or Samcart Specs
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its capability to remove their pain or accomplish their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But make certain you sign up, because I have huge prepare for funnel contractors in the works soon!Kartra Clickfunnels Or Samcart Specs
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Kartra Clickfunnels Or Samcart Specs
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the best mental weapon we have to persuade people.
There is so much info out there that it is extremely challenging to know which to trust.Kartra Clickfunnels Or Samcart Specs
Social evidence gives us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is everything about.Kartra Clickfunnels Or Samcart Specs
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wants to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, but so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!