Funnels can be complicated … actually complicated, so complicated that most people give up prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Kajabi Infusionsoft Samcart
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Kajabi Infusionsoft Samcart
Well, it absolutely caught on since Samcart is able to charge very high costs for this promise:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Kajabi Infusionsoft Samcart
A common way to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to eliminate their pain or achieve their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each principle below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make sure you sign up, because I have huge plans for funnel contractors in the works soon!Kajabi Infusionsoft Samcart
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Kajabi Infusionsoft Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next element can be found in.
3. Client Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the best mental weapon we have to convince individuals.
There is so much details out there that it is exceptionally tough to know which to trust.Kajabi Infusionsoft Samcart
Social evidence offers us a simple escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re nearly all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product assurance is all about.Kajabi Infusionsoft Samcart
Reviews have actually shown that your item has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day cash back 110% refund assurance.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You require really to ask for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of current finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!