Funnels can be made complex … actually made complex, so complicated that many people quit before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Joomla Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Joomla Shopping Cart Software
Well, it absolutely caught on since Samcart is able to charge very high rates for this pledge:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Joomla Shopping Cart Software
A typical method to do this is what’s called the “AIDA” model:
Joomla Shopping Cart Software
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these steps across several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, since I have big prepare for funnel home builders in the works soon!Joomla Shopping Cart Software
This simple (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Joomla Shopping Cart Software
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are doubtful. Social proof is the very best psychological weapon we have to convince individuals.
There is a lot info out there that it is incredibly tough to understand which to trust.Joomla Shopping Cart Software
Social proof provides us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re almost ready to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Joomla Shopping Cart Software
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item warranty.
There are several effective formats for warranties:
30+ day cash back 110% cash back warranty.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need really to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!