Funnels can be made complex … truly complicated, so complicated that the majority of people quit prior to they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Joe Nicoletti How To Sell 2500 Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Joe Nicoletti How To Sell 2500 Online Courses
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Joe Nicoletti How To Sell 2500 Online Courses
A common way to do this is what’s known as the “AIDA” design:
Joe Nicoletti How To Sell 2500 Online Courses
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or attain their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across several pages, procedures, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … But make sure you register, because I have huge plans for funnel contractors in the works soon!Joe Nicoletti How To Sell 2500 Online Courses
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Joe Nicoletti How To Sell 2500 Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the best psychological weapon we need to convince people.
There is a lot information out there that it is extremely challenging to understand which to trust.Joe Nicoletti How To Sell 2500 Online Courses
Social evidence provides us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Warranty
If they’ve made it this far, it indicates they’re almost all set to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Joe Nicoletti How To Sell 2500 Online Courses
Testimonials have actually shown that your product has actually worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day money back 110% money back assurance.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of present finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!