Funnels can be complicated … really made complex, so complex that the majority of people quit before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? James Wedmore – 5 Reasons Why I Use Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to transform cold traffic into customers …
Pretty cool concept, right?James Wedmore – 5 Reasons Why I Use Samcart
Well, it certainly caught on since Samcart has the ability to charge extremely high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. James Wedmore – 5 Reasons Why I Use Samcart
A common method to do this is what’s referred to as the “AIDA” model:
James Wedmore – 5 Reasons Why I Use Samcart
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or achieve their desired condition
Action: provide the chance to purchase
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … But make certain you sign up, because I have big prepare for funnel contractors in the works quickly!James Wedmore – 5 Reasons Why I Use Samcart
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.James Wedmore – 5 Reasons Why I Use Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we need to persuade people.
There is a lot info out there that it is incredibly difficult to know which to trust.James Wedmore – 5 Reasons Why I Use Samcart
Social evidence provides us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.James Wedmore – 5 Reasons Why I Use Samcart
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day cash back 110% money back assurance.
Your consumer wishes to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so crucial.
You need in fact to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of current finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!