Funnels can be made complex … actually made complex, so complicated that the majority of people give up prior to they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Ithemes Exchange Samcart
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Ithemes Exchange Samcart
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Ithemes Exchange Samcart
A common way to do this is what’s referred to as the “AIDA” design:
Ithemes Exchange Samcart
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its capability to remove their discomfort or achieve their preferred condition
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you register, because I have big prepare for funnel home builders in the works quickly!Ithemes Exchange Samcart
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Ithemes Exchange Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot information out there that it is extremely hard to understand which to trust.Ithemes Exchange Samcart
Social evidence offers us an easy escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re nearly ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Ithemes Exchange Samcart
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day refund 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You require in fact to request for their money and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!