Funnels can be complicated … actually made complex, so complicated that most people quit prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Is Samcart Sfae
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Is Samcart Sfae
Well, it definitely caught on because Samcart is able to charge very high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Is Samcart Sfae
A common way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … However make sure you register, because I have huge prepare for funnel contractors in the works quickly!Is Samcart Sfae
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Is Samcart Sfae
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we need to encourage individuals.
There is a lot information out there that it is incredibly tough to know which to trust.Is Samcart Sfae
Social proof offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it indicates they’re almost all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Is Samcart Sfae
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are several effective formats for guarantees:
30+ day money back 110% refund assurance.
Your client wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so essential.
You need really to ask for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you a summary of existing finest practices. I hope you enjoyed it. Additionally, it is essential to eliminate the concept that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!