Funnels can be complicated … really complicated, so complicated that the majority of people give up before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Is Samcart Real
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Is Samcart Real
Well, it definitely caught on since Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Is Samcart Real
A common way to do this is what’s called the “AIDA” design:
Is Samcart Real
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or attain their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these actions throughout several pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have huge plans for funnel builders in the works soon!Is Samcart Real
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Is Samcart Real
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the best psychological weapon we need to convince people.
There is a lot information out there that it is extremely challenging to understand which to trust.Is Samcart Real
Social proof offers us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Guarantee
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Is Samcart Real
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so crucial.
You require in fact to ask for their money and take it!
Here’s where your checkout form is available in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!