Funnels can be made complex … truly complicated, so complicated that many people give up prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Is Samcart A Shopping Cart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?Is Samcart A Shopping Cart
Well, it absolutely caught on since Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Is Samcart A Shopping Cart
A typical method to do this is what’s referred to as the “AIDA” model:
Is Samcart A Shopping Cart
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their pain or attain their desired condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has ended … However ensure you register, since I have big prepare for funnel home builders in the works quickly!Is Samcart A Shopping Cart
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Is Samcart A Shopping Cart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social proof is the very best psychological weapon we have to convince people.
There is a lot details out there that it is exceptionally hard to understand which to trust.Is Samcart A Shopping Cart
Social proof provides us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it implies they’re almost all set to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Is Samcart A Shopping Cart
Reviews have shown that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item guarantee.
There are several successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need really to ask for their money and take it!
Here’s where your checkout type can be found in.
The primary goal of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. In addition, it is very important to resolve the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!