Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they launch their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Integrating Shopify And Samcart
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Integrating Shopify And Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Integrating Shopify And Samcart
A typical way to do this is what’s known as the “AIDA” model:
Integrating Shopify And Samcart
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However ensure you register, because I have big prepare for funnel builders in the works soon!Integrating Shopify And Samcart
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Integrating Shopify And Samcart
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next component is available in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.Integrating Shopify And Samcart
Social evidence offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re practically all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Integrating Shopify And Samcart
Testimonials have revealed that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need actually to request their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a certain tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!