Funnels can be complicated … really made complex, so complicated that most people quit prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Integrate Woocommerce Plugin To Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Integrate Woocommerce Plugin To Sell Online Courses
Well, it definitely caught on since Samcart is able to charge exceptionally high costs for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Integrate Woocommerce Plugin To Sell Online Courses
A typical way to do this is what’s known as the “AIDA” design:
Integrate Woocommerce Plugin To Sell Online Courses
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or achieve their wanted condition
Action: provide the chance to buy
Many sales funnels extend these actions throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has expired … However make sure you register, because I have huge plans for funnel home builders in the works quickly!Integrate Woocommerce Plugin To Sell Online Courses
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Integrate Woocommerce Plugin To Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we need to convince people.
There is so much details out there that it is extremely challenging to know which to trust.Integrate Woocommerce Plugin To Sell Online Courses
Social evidence offers us an easy way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re practically prepared to buy. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item warranty is all about.Integrate Woocommerce Plugin To Sell Online Courses
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are several successful formats for warranties:
30+ day money back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You require really to request their money and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. In addition, it is essential to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!