Funnels can be made complex … truly complicated, so complicated that many people quit prior to they launch their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Integrate Samcart With Kartra
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?Integrate Samcart With Kartra
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Integrate Samcart With Kartra
A typical way to do this is what’s called the “AIDA” design:
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In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to remove their discomfort or accomplish their desired condition
Action: give them the chance to buy
A lot of sales funnels extend these actions across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … But make certain you sign up, because I have big plans for funnel builders in the works soon!Integrate Samcart With Kartra
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Integrate Samcart With Kartra
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is so much information out there that it is incredibly difficult to know which to trust.Integrate Samcart With Kartra
Social evidence offers us a simple way out … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly prepared to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is all about.Integrate Samcart With Kartra
Testimonials have revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You require really to request their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Moreover, it is very important to resolve the concept that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!