Funnels can be complicated … actually made complex, so complicated that the majority of people give up before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Integrate Samcart To Optimizemember
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Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Integrate Samcart To Optimizemember
Well, it definitely caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Integrate Samcart To Optimizemember
A typical method to do this is what’s known as the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their discomfort or achieve their wanted condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each principle below (along with a link to download the entire funnel!).
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This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Integrate Samcart To Optimizemember
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the very best psychological weapon we have to persuade people.
There is so much details out there that it is extremely hard to understand which to trust.Integrate Samcart To Optimizemember
Social evidence provides us an easy escape … if countless people have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re practically ready to buy. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Integrate Samcart To Optimizemember
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with a product assurance.
There are several successful formats for service warranties:
30+ day cash back 110% money back assurance.
Your customer wants to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You need actually to request their money and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Additionally, it’s important to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!