Funnels can be made complex … actually made complex, so complex that most people give up before they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Integrate Ecommerce For WordPress Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Integrate Ecommerce For WordPress Sell Online Courses
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Integrate Ecommerce For WordPress Sell Online Courses
A common way to do this is what’s known as the “AIDA” model:
Integrate Ecommerce For WordPress Sell Online Courses
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your product and its ability to eliminate their pain or achieve their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However make certain you register, since I have big prepare for funnel contractors in the works soon!Integrate Ecommerce For WordPress Sell Online Courses
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Integrate Ecommerce For WordPress Sell Online Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.Integrate Ecommerce For WordPress Sell Online Courses
Social evidence provides us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re practically all set to purchase. Now you just need that last tiny touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Integrate Ecommerce For WordPress Sell Online Courses
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are numerous successful formats for warranties:
30+ day refund 110% money back warranty.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require actually to request their money and take it!
Here’s where your checkout type can be found in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of existing best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!