Funnels can be made complex … really complicated, so complicated that many people quit before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Instapage Vs Samcart
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to transform cold traffic into clients …
Pretty cool idea, right?Instapage Vs Samcart
Well, it absolutely caught on because Samcart has the ability to charge extremely high costs for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Instapage Vs Samcart
A common way to do this is what’s referred to as the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to remove their pain or attain their preferred condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions across numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, because I have huge prepare for funnel home builders in the works quickly!Instapage Vs Samcart
This basic (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Instapage Vs Samcart
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much details out there that it is exceptionally hard to know which to trust.Instapage Vs Samcart
Social evidence offers us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re practically prepared to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Instapage Vs Samcart
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of effective formats for service warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to request for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of present finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!