Funnels can be complicated … truly made complex, so complex that many people give up prior to they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Import Ecommerce For WordPress Sell Online Courses
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Import Ecommerce For WordPress Sell Online Courses
Well, it certainly caught on since Samcart has the ability to charge extremely high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Import Ecommerce For WordPress Sell Online Courses
A common way to do this is what’s referred to as the “AIDA” model:
Import Ecommerce For WordPress Sell Online Courses
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or accomplish their wanted condition
Action: provide the chance to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More details on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … But ensure you register, due to the fact that I have big plans for funnel home builders in the works soon!Import Ecommerce For WordPress Sell Online Courses
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Import Ecommerce For WordPress Sell Online Courses
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to encourage individuals.
There is so much info out there that it is extremely challenging to know which to trust.Import Ecommerce For WordPress Sell Online Courses
Social proof gives us a simple way out … if countless people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly ready to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.Import Ecommerce For WordPress Sell Online Courses
Reviews have revealed that your product has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item assurance.
There are a number of effective formats for warranties:
30+ day refund 110% refund warranty.
Your customer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!