Funnels can be made complex … really complicated, so complex that most people give up before they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? I Am Happily Natural Samcart
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?I Am Happily Natural Samcart
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. I Am Happily Natural Samcart
A common way to do this is what’s called the “AIDA” model:
I Am Happily Natural Samcart
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its ability to remove their pain or attain their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these actions throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … But make certain you sign up, since I have big prepare for funnel builders in the works soon!I Am Happily Natural Samcart
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.I Am Happily Natural Samcart
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too great to be true. That’s where the next part comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best mental weapon we need to convince people.
There is so much details out there that it is extremely tough to understand which to trust.I Am Happily Natural Samcart
Social proof gives us a simple way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid item warranty is everything about.I Am Happily Natural Samcart
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% cash back guarantee.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You need actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!