Funnels can be complicated … truly made complex, so complex that most people quit prior to they release their first real project. What if you could simplify this and put a sales funnel on a single page? How To Write An Online Course And Sell It
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?How To Write An Online Course And Sell It
Well, it certainly caught on because Samcart is able to charge extremely high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Write An Online Course And Sell It
A typical method to do this is what’s called the “AIDA” model:
How To Write An Online Course And Sell It
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or achieve their preferred condition
Action: provide the chance to buy
Many sales funnels extend these actions across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … But ensure you sign up, because I have big plans for funnel home builders in the works soon!How To Write An Online Course And Sell It
This basic (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.How To Write An Online Course And Sell It
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we need to persuade people.
There is so much details out there that it is exceptionally tough to understand which to trust.How To Write An Online Course And Sell It
Social proof gives us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it means they’re nearly ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product warranty is everything about.How To Write An Online Course And Sell It
Reviews have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several successful formats for service warranties:
30+ day money back 110% cash back warranty.
Your client wants to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so important.
You require really to ask for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of present best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!