Funnels can be made complex … really complicated, so complicated that most people give up before they release their very first genuine project. What if you could simplify this and put a sales funnel on a single page? How To Sync Samcart With Infusionsoft
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?How To Sync Samcart With Infusionsoft
Well, it certainly caught on since Samcart is able to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (and even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How To Sync Samcart With Infusionsoft
A common way to do this is what’s known as the “AIDA” model:
How To Sync Samcart With Infusionsoft
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or achieve their desired condition
Action: provide the chance to buy
Many sales funnels extend these actions across several pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However ensure you sign up, because I have big prepare for funnel contractors in the works soon!How To Sync Samcart With Infusionsoft
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.How To Sync Samcart With Infusionsoft
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the very best psychological weapon we need to persuade individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.How To Sync Samcart With Infusionsoft
Social evidence offers us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically ready to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.How To Sync Samcart With Infusionsoft
Reviews have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item warranty.
There are several effective formats for warranties:
30+ day refund 110% cash back assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so essential.
You require really to ask for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing best practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!