Funnels can be complicated … truly complicated, so complicated that many people quit before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Start Selling Online Courses
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?How To Start Selling Online Courses
Well, it certainly caught on due to the fact that Samcart has the ability to charge exceptionally high costs for this promise:
Samcart gives you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. How To Start Selling Online Courses
A typical method to do this is what’s known as the “AIDA” design:
How To Start Selling Online Courses
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or accomplish their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each principle listed below (in addition to a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you register, due to the fact that I have big prepare for funnel home builders in the works quickly!How To Start Selling Online Courses
This simple (however efficient) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.How To Start Selling Online Courses
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is extremely difficult to understand which to trust.How To Start Selling Online Courses
Social evidence gives us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.How To Start Selling Online Courses
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% refund warranty.
Your client wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need really to ask for their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!