Funnels can be complicated … really complicated, so complex that the majority of people give up prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Start Selling A Digital Courses Online
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?How To Start Selling A Digital Courses Online
Well, it absolutely caught on due to the fact that Samcart is able to charge exceptionally high prices for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How To Start Selling A Digital Courses Online
A common way to do this is what’s referred to as the “AIDA” model:
How To Start Selling A Digital Courses Online
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their pain or attain their preferred condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More information on each concept below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However ensure you register, because I have big prepare for funnel builders in the works quickly!How To Start Selling A Digital Courses Online
This simple (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some tips:
1.Never lie … seriously – there suffice bad marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.How To Start Selling A Digital Courses Online
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the very best psychological weapon we have to persuade people.
There is so much details out there that it is extremely difficult to understand which to trust.How To Start Selling A Digital Courses Online
Social proof offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it means they’re practically prepared to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.How To Start Selling A Digital Courses Online
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for warranties:
30+ day cash back 110% refund assurance.
Your consumer wants to be assured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, but so important.
You require really to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
