Funnels can be made complex … really made complex, so complex that most people quit prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page? How To Sell Your Course Online
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?How To Sell Your Course Online
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this guarantee:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. How To Sell Your Course Online
A typical method to do this is what’s known as the “AIDA” model:
How To Sell Your Course Online
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However ensure you sign up, since I have big prepare for funnel home builders in the works quickly!How To Sell Your Course Online
This easy (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headlines – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.How To Sell Your Course Online
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we need to persuade people.
There is so much info out there that it is exceptionally hard to understand which to trust.How To Sell Your Course Online
Social evidence gives us a simple way out … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Assurance
If they have actually made it this far, it implies they’re almost all set to purchase. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item warranty is everything about.How To Sell Your Course Online
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous effective formats for warranties:
30+ day money back 110% refund assurance.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You need in fact to request their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of existing best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!