Funnels can be complicated … actually made complex, so complicated that most people quit before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? How To Sell Peoples Online Courses
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?How To Sell Peoples Online Courses
Well, it certainly caught on because Samcart has the ability to charge very high rates for this guarantee:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. How To Sell Peoples Online Courses
A common method to do this is what’s called the “AIDA” model:
How To Sell Peoples Online Courses
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you register, because I have huge prepare for funnel contractors in the works quickly!How To Sell Peoples Online Courses
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.How To Sell Peoples Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we need to persuade people.
There is a lot information out there that it is incredibly tough to understand which to trust.How To Sell Peoples Online Courses
Social evidence gives us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost ready to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.How To Sell Peoples Online Courses
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, however so essential.
You need actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of current finest practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!