Funnels can be made complex … truly complicated, so complex that many people quit prior to they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? How To Sell Other People Courses Online
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?How To Sell Other People Courses Online
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high prices for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. How To Sell Other People Courses Online
A common way to do this is what’s known as the “AIDA” model:
How To Sell Other People Courses Online
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to remove their pain or accomplish their preferred condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across numerous pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually ended … However make certain you register, since I have big plans for funnel home builders in the works soon!How To Sell Other People Courses Online
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.How To Sell Other People Courses Online
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best psychological weapon we have to persuade individuals.
There is so much information out there that it is incredibly hard to know which to trust.How To Sell Other People Courses Online
Social evidence gives us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Bold Warranty
If they have actually made it this far, it means they’re nearly all set to purchase. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.How To Sell Other People Courses Online
Reviews have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is simple, however so important.
You require in fact to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!