Funnels can be complicated … really made complex, so complex that the majority of people give up prior to they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? How To Sell Online Courses With Shopify
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?How To Sell Online Courses With Shopify
Well, it certainly caught on since Samcart is able to charge exceptionally high prices for this guarantee:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. How To Sell Online Courses With Shopify
A common method to do this is what’s called the “AIDA” design:
How To Sell Online Courses With Shopify
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their pain or attain their desired condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across multiple pages, procedures, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … However make sure you register, since I have big plans for funnel contractors in the works quickly!How To Sell Online Courses With Shopify
This simple (however effective) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.How To Sell Online Courses With Shopify
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too good to be true. That’s where the next part is available in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we have to convince individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.How To Sell Online Courses With Shopify
Social evidence offers us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product guarantee is all about.How To Sell Online Courses With Shopify
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are several successful formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so essential.
You require in fact to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!