Funnels can be made complex … actually complicated, so complex that the majority of people give up prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? How To Sell Online Courses Shopify
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?How To Sell Online Courses Shopify
Well, it absolutely caught on due to the fact that Samcart is able to charge extremely high costs for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. How To Sell Online Courses Shopify
A typical method to do this is what’s referred to as the “AIDA” model:
How To Sell Online Courses Shopify
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these actions across several pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But make certain you register, because I have big plans for funnel builders in the works quickly!How To Sell Online Courses Shopify
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.How To Sell Online Courses Shopify
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we need to convince people.
There is a lot details out there that it is extremely tough to understand which to trust.How To Sell Online Courses Shopify
Social proof gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it means they’re almost ready to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.How To Sell Online Courses Shopify
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% cash back warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!