Funnels can be complicated … really complicated, so complex that many people quit before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Sell Online Courses On Wix
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into customers …
Pretty cool idea, right?How To Sell Online Courses On Wix
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Sell Online Courses On Wix
A typical method to do this is what’s known as the “AIDA” model:
How To Sell Online Courses On Wix
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your item and its ability to remove their pain or accomplish their preferred condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More information on each idea listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have big prepare for funnel home builders in the works soon!How To Sell Online Courses On Wix
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.How To Sell Online Courses On Wix
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the best mental weapon we have to convince individuals.
There is so much info out there that it is exceptionally difficult to know which to trust.How To Sell Online Courses On Wix
Social evidence offers us an easy way out … if countless people have actually currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they’ve made it this far, it means they’re practically prepared to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.How To Sell Online Courses On Wix
Testimonials have shown that your item has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item assurance.
There are several successful formats for guarantees:
30+ day money back 110% money back assurance.
Your client wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Moreover, it is essential to dispel the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!