Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Sell Online Courses On Shopify
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?How To Sell Online Courses On Shopify
Well, it absolutely caught on because Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Sell Online Courses On Shopify
A typical way to do this is what’s called the “AIDA” model:
How To Sell Online Courses On Shopify
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to remove their discomfort or accomplish their desired condition
Action: give them the chance to purchase
The majority of sales funnels extend these actions across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each principle below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … But make sure you sign up, since I have huge prepare for funnel home builders in the works quickly!How To Sell Online Courses On Shopify
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.How To Sell Online Courses On Shopify
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Clients are skeptical. Social evidence is the very best psychological weapon we need to encourage individuals.
There is a lot information out there that it is extremely challenging to know which to trust.How To Sell Online Courses On Shopify
Social proof gives us a simple escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it means they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item assurance is all about.How To Sell Online Courses On Shopify
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product warranty.
There are several effective formats for service warranties:
30+ day refund 110% refund warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need actually to request their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!