Funnels can be made complex … really complicated, so complex that the majority of people give up prior to they introduce their first genuine campaign. What if you could streamline this and put a sales funnel on a single page? How To Sell Online Courses On My Wix Website
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into customers …
Pretty cool idea, right?How To Sell Online Courses On My Wix Website
Well, it absolutely caught on due to the fact that Samcart has the ability to charge exceptionally high rates for this promise:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How To Sell Online Courses On My Wix Website
A common way to do this is what’s called the “AIDA” model:
How To Sell Online Courses On My Wix Website
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or accomplish their wanted condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However ensure you sign up, due to the fact that I have huge plans for funnel home builders in the works soon!How To Sell Online Courses On My Wix Website
This simple (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.How To Sell Online Courses On My Wix Website
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is so much info out there that it is incredibly hard to know which to trust.How To Sell Online Courses On My Wix Website
Social evidence gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.How To Sell Online Courses On My Wix Website
Reviews have revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for service warranties:
30+ day money back 110% cash back warranty.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so essential.
You need actually to request their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of existing best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!