Funnels can be complicated … truly made complex, so complex that the majority of people give up prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? How To Sell Online Courses On Groupon
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single web page with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?How To Sell Online Courses On Groupon
Well, it definitely caught on due to the fact that Samcart is able to charge very high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Sell Online Courses On Groupon
A common way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to remove their pain or attain their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has expired … But make certain you register, due to the fact that I have huge plans for funnel home builders in the works quickly!How To Sell Online Courses On Groupon
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an amusing (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.How To Sell Online Courses On Groupon
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best mental weapon we have to persuade individuals.
There is a lot information out there that it is incredibly hard to understand which to trust.How To Sell Online Courses On Groupon
Social evidence provides us an easy way out … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.How To Sell Online Courses On Groupon
Testimonials have actually shown that your product has worked for others … but your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day refund 110% money back warranty.
Your client wants to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require actually to request their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!