Funnels can be complicated … actually complicated, so complex that many people give up prior to they introduce their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? How To Sell Online Courses On Amazon
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?How To Sell Online Courses On Amazon
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Sell Online Courses On Amazon
A typical way to do this is what’s called the “AIDA” design:
How To Sell Online Courses On Amazon
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or achieve their wanted condition
Action: give them the opportunity to purchase
Many sales funnels extend these actions across multiple pages, processes, emails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … However make sure you register, because I have big plans for funnel home builders in the works soon!How To Sell Online Courses On Amazon
This simple (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.How To Sell Online Courses On Amazon
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best mental weapon we need to encourage individuals.
There is a lot details out there that it is extremely tough to understand which to trust.How To Sell Online Courses On Amazon
Social proof gives us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it means they’re nearly prepared to purchase. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid product assurance is everything about.How To Sell Online Courses On Amazon
Testimonials have actually revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous successful formats for service warranties:
30+ day cash back 110% refund assurance.
Your customer wants to be reassured that you will still support them when you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You need actually to request for their cash and take it!
Here’s where your checkout form comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of current best practices. I hope you enjoyed it. In addition, it is very important to resolve the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!