Funnels can be complicated … truly complicated, so complicated that many people give up before they introduce their first real project. What if you could simplify this and put a sales funnel on a single page? How To Sell Online Courses Free
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?How To Sell Online Courses Free
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high costs for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. How To Sell Online Courses Free
A typical method to do this is what’s known as the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to buy
Most sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … But make certain you sign up, since I have big plans for funnel home builders in the works quickly!How To Sell Online Courses Free
This basic (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad online marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.How To Sell Online Courses Free
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we have to convince individuals.
There is a lot details out there that it is extremely difficult to understand which to trust.How To Sell Online Courses Free
Social evidence provides us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it suggests they’re nearly ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.How To Sell Online Courses Free
Testimonials have shown that your item has actually worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your customer wishes to be assured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is easy, but so crucial.
You require actually to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not need.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!