Funnels can be made complex … actually made complex, so complex that many people quit before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Sell My Online Course
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool idea, right?How To Sell My Online Course
Well, it definitely caught on because Samcart is able to charge very high prices for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Sell My Online Course
A common method to do this is what’s referred to as the “AIDA” design:
How To Sell My Online Course
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their pain or attain their desired condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … However make certain you sign up, because I have big plans for funnel home builders in the works quickly!How To Sell My Online Course
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.How To Sell My Online Course
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is a lot details out there that it is incredibly challenging to understand which to trust.How To Sell My Online Course
Social evidence offers us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it implies they’re nearly prepared to buy. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.How To Sell My Online Course
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item assurance.
There are a number of successful formats for guarantees:
30+ day money back 110% refund assurance.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You require actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the concept that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!