Funnels can be made complex … really complicated, so complex that the majority of people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? How To Sell My Course Online
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?How To Sell My Course Online
Well, it certainly caught on since Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. How To Sell My Course Online
A typical way to do this is what’s called the “AIDA” design:
How To Sell My Course Online
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your product and its ability to remove their discomfort or accomplish their desired condition
Action: provide the chance to purchase
Most sales funnels extend these steps throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually ended … However make sure you sign up, because I have big prepare for funnel home builders in the works soon!How To Sell My Course Online
This simple (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.How To Sell My Course Online
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next component comes in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we have to encourage people.
There is so much information out there that it is exceptionally difficult to understand which to trust.How To Sell My Course Online
Social evidence provides us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re nearly prepared to purchase. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product warranty is everything about.How To Sell My Course Online
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, but so important.
You require really to request their cash and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of current finest practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!