Funnels can be complicated … really made complex, so complex that many people quit before they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? How To Sell More Online Courses
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?How To Sell More Online Courses
Well, it absolutely caught on due to the fact that Samcart has the ability to charge extremely high prices for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. How To Sell More Online Courses
A common way to do this is what’s called the “AIDA” model:
How To Sell More Online Courses
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their discomfort or attain their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works soon!How To Sell More Online Courses
This basic (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.How To Sell More Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Clients are skeptical. Social proof is the best mental weapon we need to persuade individuals.
There is a lot details out there that it is extremely challenging to understand which to trust.How To Sell More Online Courses
Social evidence provides us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re practically ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.How To Sell More Online Courses
Reviews have shown that your item has worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wants to be assured that you will still support them when you have their cash.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to request their cash and take it!
Here’s where your checkout form can be found in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of current best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!