Funnels can be complicated … truly made complex, so complicated that many people give up before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? How To Sell Courses Online Youtube
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?How To Sell Courses Online Youtube
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart provides you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. How To Sell Courses Online Youtube
A typical way to do this is what’s called the “AIDA” design:
How To Sell Courses Online Youtube
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its capability to eliminate their pain or attain their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these steps across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But make sure you register, because I have big prepare for funnel builders in the works quickly!How To Sell Courses Online Youtube
This easy (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.How To Sell Courses Online Youtube
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be real. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we need to persuade people.
There is so much info out there that it is extremely difficult to understand which to trust.How To Sell Courses Online Youtube
Social evidence gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.How To Sell Courses Online Youtube
Reviews have shown that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item guarantee.
There are several effective formats for warranties:
30+ day money back 110% cash back warranty.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!