Funnels can be complicated … actually complicated, so complex that the majority of people give up prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Sell Courses Online With Enfold WordPress Theme
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?How To Sell Courses Online With Enfold WordPress Theme
Well, it absolutely caught on because Samcart has the ability to charge exceptionally high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. How To Sell Courses Online With Enfold WordPress Theme
A typical way to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its capability to eliminate their pain or accomplish their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has expired … But make certain you register, since I have huge prepare for funnel contractors in the works quickly!How To Sell Courses Online With Enfold WordPress Theme
This simple (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.How To Sell Courses Online With Enfold WordPress Theme
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we need to persuade people.
There is a lot information out there that it is exceptionally challenging to understand which to trust.How To Sell Courses Online With Enfold WordPress Theme
Social proof offers us an easy way out … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you just need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is all about.How To Sell Courses Online With Enfold WordPress Theme
Reviews have actually shown that your item has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% money back warranty.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need actually to request their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!