Funnels can be made complex … actually complicated, so complicated that many people give up before they introduce their first real campaign. What if you could simplify this and put a sales funnel on a single page? How To Sell Content Courses Online
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool concept, right?How To Sell Content Courses Online
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. How To Sell Content Courses Online
A typical way to do this is what’s referred to as the “AIDA” design:
How To Sell Content Courses Online
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your item and its ability to eliminate their pain or achieve their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has ended … But make certain you register, since I have huge prepare for funnel home builders in the works soon!How To Sell Content Courses Online
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.How To Sell Content Courses Online
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too excellent to be real. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot details out there that it is extremely hard to know which to trust.How To Sell Content Courses Online
Social proof gives us a simple escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically prepared to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.How To Sell Content Courses Online
Testimonials have revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are numerous successful formats for warranties:
30+ day money back 110% money back assurance.
Your consumer wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require in fact to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it’s important to resolve the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!