Funnels can be complicated … actually complicated, so complex that most people give up before they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? How To Sell An Online Video Course
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?How To Sell An Online Video Course
Well, it definitely caught on since Samcart has the ability to charge very high costs for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. How To Sell An Online Video Course
A common way to do this is what’s referred to as the “AIDA” model:
How To Sell An Online Video Course
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their pain or achieve their preferred condition
Action: give them the opportunity to buy
A lot of sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … However ensure you sign up, since I have big prepare for funnel builders in the works soon!How To Sell An Online Video Course
This easy (but effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.How To Sell An Online Video Course
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next part comes in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the best psychological weapon we have to encourage individuals.
There is so much details out there that it is extremely difficult to understand which to trust.How To Sell An Online Video Course
Social evidence provides us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Guarantee
If they have actually made it this far, it suggests they’re almost all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.How To Sell An Online Video Course
Reviews have shown that your product has worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wishes to be assured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You require really to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a particular tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!