Funnels can be complicated … really made complex, so complex that most people quit prior to they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? How To Sell An Online Course Top Ways
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?How To Sell An Online Course Top Ways
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. How To Sell An Online Course Top Ways
A common method to do this is what’s referred to as the “AIDA” design:
How To Sell An Online Course Top Ways
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to remove their pain or achieve their wanted condition
Action: provide the chance to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More information on each idea listed below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually expired … But ensure you register, because I have big prepare for funnel contractors in the works soon!How To Sell An Online Course Top Ways
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – do not simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.How To Sell An Online Course Top Ways
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we need to convince people.
There is a lot info out there that it is incredibly tough to understand which to trust.How To Sell An Online Course Top Ways
Social proof gives us an easy way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a sure thing.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re almost ready to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item assurance is all about.How To Sell An Online Course Top Ways
Testimonials have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day cash back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You require in fact to ask for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you an introduction of current finest practices. I hope you enjoyed it. Furthermore, it’s important to resolve the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!